Few studies have examined social workers’ perspectives of child protection interventions in cases of child neglect in affluent families in the UK. Using the findings from a qualitative study, this paper explores social workers’ experiences of intervening in affluent families when there are child protection concerns. Focus groups and in-depth interviews were used to gather data from 30 child protection professionals from 12 local authorities across England. Findings from the study are used to explore the complex relational dynamics and power relationships that practitioners have to traverse when intervening with affluent parents that have the material resources to resist social work intervention. The paper concludes with a discussion of the skills and knowledge that are necessary for authoritative practice.