Lumos Seeks an Advocacy & Campaigns Manager


* Applications will be recieved on a rolling basis until the position is filled

  • Group: Evidence, Advocacy & Campaigns
  • Grade: G4
  • Reports to: Head of Evidence for Impact
  • Location: London, UK (Currently Remote)
  • Breadth of remit: Global

Purpose of Job

Evidence, advocacy and campaigns are at the core of Lumos’ strategy. As part of Evidence, Advocacy and Campaigns group, the Advocacy and Campaigns Manager will make a vital contribution to Lumos’s objective to bring about transformative change for children by playing a leading role in the development and delivery of two key projects for the organisation.

The postholder will be developing the strategy and executing a pioneering new campaign, funded by a key donor to Lumos, aimed at shifting mindsets and philanthropic capital flows. The position will also have a lead role in implementing the advocacy strategy for global thematic review on institutionalisation and education.

The Advocacy Manager will report to the Head of Evidence for Impact, with additional reporting lines to the Director of Marketing & Communications and Head of Trusts, Foundations & Statutory, in line with the scope of the project.

This is a 12-month fixed term contract (Possibly permanent).

Main Responsibilities

Lead on major campaign
  • Lead on completing a three-year campaign strategy - including setting and detailing objectives and KPIs – defining our audiences, responses and outcomes.
  • Support on developing the campaign design, including branding and key messages.
  • Work closely with Fundraising and external partners to ensure campaign audiences are effectively engaged and involved in the campaign co-creation.
  • Devise and evolve the overall campaign journey for the target audience(s) over three years, including mapping out the key objectives, channels, communication tools and media plan.
  • Support the delivery of a high-level campaign-focused event in 2022.
  • Project management throughout, including internal coordination and close working with Lumos colleagues and external partners, regular update meetings, work stream management, oversight of timelines and deadlines, budgets etc.
  • Contribute to M&E – supporting the creation of, and feeding into, the M&E system for the campaign and its objectives and adapting plans according to the learning.
Oversee the development and implementation of advocacy strategy for global education review
  • Work closely with research colleagues on a project to mainstream care reform in the education sector, leading the implementation of the advocacy component
  • Ensure that policy, political contexts and advocacy targets are effectively scoped and analysed; and that strategies towards objectives are drafted and implemented based on this analysis
  • Oversee and deliver Lumos’ strategic engagement with external audiences. Identify and cultivate influencing opportunities and develop sustainable relationships with key influencers to support Lumos’s advocacy and campaigns goals
  • Oversee the development/drafting of content, design, publication of targeted advocacy materials
  • Represent Lumos at events including advocacy events and speaker panels
Support and coordinate advocacy across the organisation
  • Ensure effective coordination and collaboration with the Communications and Fundraising teams to ensure effective public dissemination of campaigning and advocacy messages.
  • Ensure effective coordination and collaboration with Lumos’ child participation team and other members the team to ensure the voices of young people and children are heard through Lumos advocacy and campaign activities
Additional responsibilities
  • Ensure effective contribution to monitoring and evaluation processes
  • Specific tasks and responsibilities will be listed in a work plan which is agreed upon between the post-holder and the Head of Evidence for Impact

The Advocacy and Campaigns Manager will oversee two main projects – the Global Thematic Review on Education and a campaign to redirect funding away from institutions, towards family- and community-based care.


The post will oversee an activities budget of ca £60,000 per year.

Person Specification

  • A strong commitment to children’s rights and international development
  • At least 5 years’ experience in a campaigning and/or advocacy role, including experience of delivering advocacy and campaigns activities, including strategy development, implementation and partnering with other organisations
  • Postgraduate degree [or equivalent applied training] in relevant discipline
  • Excellent written and verbal communication skills with experience conveying messages effectively to a range of audiences
  • Highly organised with the ability to plan effectively, balance competing priorities, meet challenging deadlines and be flexible to change
  • Excellent interpersonal skills, with the ability to collaborate and influence colleagues and stakeholders at all levels
  • Clear and demonstrable experience of targeting communications to engage key audiences and achieve measurable results; utilising communication strategies across multiple channels
  • Demonstrable ability to analyse policy opportunities and propose advocacy or campaign actions
  • Ability to draft and present complex information to a variety of audiences in a clear, accessible and influential way
  • Proven track record of building and nurturing relationships and influencing external stakeholder agendas
  • Fluent written and verbal English
  • Excellent resilience and a problem solver, with the ability to remain positive, solutions focused and to learn from setbacks.
  • Knowledge of influential actors and processes related to child rights/ child care reform/ international development/ education sector
  • Knowledge of the global care transformation agenda or education sector and experience of influencing policy makers and key stakeholders in the field(s)
  • Knowledge of behaviour change campaign theory and experience of implementation
  • Experience working in low and middle-income countries
  • Understanding of the international funding environment for international development, of both public and private donors
  • Fluency in a foreign language in addition to English
  • Experience of campaign planning and delivery.

Act in accordance with Lumos’ values:

  • We embrace Collaboration
  • We strive for Excellence
  • We show Respect
  • We always Care
  • We are Passionate

Safeguarding Statement

Lumos is committed to ensuring the safety and protection of children and adults at risk in all of our work.   All staff and associates must:

  • Carry out all duties with an awareness and understanding of the Safeguarding requirements within the area of responsibility.
  • Ensure work complies with all safeguarding policies and procedures that apply to the role.
  • Ensure the that their behaviours and actions support the safeguarding of children, young people and adults at risk as appropriate.

Additionally, the Advocacy Manager is expected to:

  • Ensure the necessary standards relating to safeguarding best practices/protocols are effectively communicated, monitored and maintained within the area of responsibility.
  • Manage and update the standards as appropriate to the role.
  • Safeguarding standards are monitored and maintained in compliance with organisational policy.
  • Appropriate safeguarding training is provided, and standards are reviewed and updated as required.

EDI Statement

Lumos is wholly committed to equality, diversity and inclusion and against all forms of discrimination.

We are committed to creating and sustaining a positive working environment that encourages, supports and gives a voice to all, so that we can best support the children we serve. We must ensure that all staff are equally valued, included, empowered and respected across the organisation and in everything we do.

Lumos is fundamentally built on diverse, multi-national and multi-cultural teams.   This is something we cherish as a key strength and an integral part of our identity. Our organisation values and celebrates the diversity, culture and experience of each member of staff, provides equality of care and support to everyone.

We pledge to listen carefully, to educate ourselves continually, to promote open dialogue, and to seek out and deal with discrimination and prejudice wherever it occurs in Lumos.