According to data from the International Committee of the Red Cross (ICRC), the number of families being separated by conflict, violence and natural disaster is at a five year high. And, says the article, the number is likely to be much higher than reported due to lack of accurate data collection. The article stresses the importance of family reunification and the pain of family separation. The article includes a link to a video showing CCTV footage of parents or grandparents losing sight of their children in public places such as shops and the zoo. The ICRC asks viewers to imagine that familiar panic of momentary family separation, multiplied, to help viewers understand the heartbreak of years-long separation.