Friends International, a member of the Steering Group of the Better Volunteering Better Care Initiative, established the ChildSafe Movement in 2005 to advocate for better child protection policies and practices, particularly in relation to travel and tourism. According to the article, the ChildSafe Movement has now “revamped” its company certification, which recognizes tourism companies for their dedication to child protection and commitment to ChildSafe’s 7 Standards by granting them a “ChildSafe Certification.” EXO Travel in Cambodia, Lao PDR, Thailand, Vietnam and Myanmar has become the first company to be ChildSafe certified. EXO has implemented a Child Protection Policy and Code of Conduct in its daily business, has ensured that their services are child-friendly and protective, has trained over 400 members of their staff as “ChildSafe Agents” who can identify and respond immediately to a child in danger, and has committed to provide the ChildSafe “7 Tips for Travelers” guide to all of its customers.