A new foster care campaign has launched in Western Australia that embraces inclusivity, via Initiative Media.
A new foster care campaign in Western Australia is making waves, not just for its heartwarming message, but for its groundbreaking approach to inclusivity. Recognising the critical need for Indigenous foster carers and ensuring genuine and meaningful inclusion, the campaign has partnered with a range of Indigenous media organisations, including National Indigenous Television (NITV), to ensure culturally sensitive messaging reaches Indigenous communities. This strategic investment approach signifies a commitment to the Beyond 3% initiative and marks a significant step towards addressing the over-representation of Indigenous children in out-of-home care and fostering a more equitable system.