Families are coached in financial literacy aimed at overcoming the psychological phenomenon of the scarcity mindset. The coaching teaches families how to track their spending, maintain a budget, develop a savings plan, and grow their income through child-sensitive livelihoods or access to employment. Families are empowered to look beyond their immediate needs and set long-term goals to achieve financial freedom. The coaching is mostly geared towards women who have proven to be the best poverty fighters, using the profits for the benefit of their families.