This Social and Behaviour Change (SBC) Plan outlines Zambia’s strategic approach to strengthening child protection through behaviourally informed programming and community engagement. Developed by the Ministry of Community Development and Social Services with support from UNICEF and partners, the plan focuses on reducing violence against children, preventing child marriage, increasing birth registration, and promoting family-based care. It identifies key social and behavioural drivers that affect children’s wellbeing and proposes coordinated actions across communities, institutions and government systems to create a safer and more protective environment for every child.
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