This document features some of the most notable innovations and lessons learned from UNICEF’s programme reporting, highlighting the innovative initiatives UNICEF and its country-level partners are undertaking to improve children’s rights and development.
Particularly relevant to alternative care issues is the highlighted section on the Bulgarian experience of using television to raise awareness and funds for children in care. The programme integrated advocacy, fundraising and communication in order to influence the deinstitutionalization of children without parental care and more broadly the child protection policy in Bulgaria.
The show contributed to increased public interest and change in attitudes towards institutional care for children within the country and the European Union. It resulted in a review of the child protection system initiated by the Prime Minister and allocation of the state budget for the closure of six institutions for children.
